Our Makeover Story: Let There Be Songs to Fill the Air

May 19, 2022 2 min read

Our Makeover Story: Let There Be Songs to Fill the Air

BACKSTORY
During recent check-ins with each of our products, we discovered they were all having an identity crisis. Instead of sharing the same label design with other scents in a collection, each product expressed a strong desire to establish its own unique style. Here at Lit Up, we believe in individual expression and being inclusive. So, we decided it was time for a makeover!

WHAT'S NEW
While our products where with the makeover stylists, we completed their transformation by renaming each scent. Digging deep for inspiration, we got nostalgic and took it back to where it all started for us: music. You may know Lit Up Candle Co. was founded in 2015 by two beer lovers with a candle-making problem. What you may not know is those beer lovers met at a concert, got engaged at a concert, went "on tour" for their honeymoon, and continue to support live music. Feeling inspired to blend our passions, we named each scent after a song title.

Like music, fragrance is also layered in notes - which are now listed on our labels along with other relevant product information. And, all our products have new and improved packaging! 

Soy wax melts now contain over 10% more scented wax. Room sprays now come in an amber-colored bottle with a push-down fine mist sprayer and perfectly complement our upcycled beer bottle candles. And, we added more product information to our redesigned soy candle boxes to complete this cohesive new look.

BEFORE-AND-AFTER
Now that you know the backstory and some details, we can't wait to show you the big transformations. So, without further ado…please allow us to introduce our tried-and-true scents (on left, in alphabetical order) with their new name, unique color and design (on right).

OLD (Sort: A to Z)

NEW

 Alpine Cheer

Alpine Cheer

A Hazy Shade of Winter

A Hazy Shade of Winter

Apple Ginger Crust

Apple Ginger Crust

American Pie

American Pie

Beautiful Day

Beautiful Day

Whole Lotta Love

Whole Lotta Love

Birch & Black Pepper

Birch & Black Pepper

Back to Black

Back to Black

Black Ginger & Bamboo

Black Ginger & Bamboo

Everything Zen

Everything Zen

Cannabis Flower

Cannabis Flower

Party Time (4:20)

Party Time (4:20)

 Christmas Hearth

Christmas Hearth

Wonderful Christmastime

Wonderful Christmastime

Earthen Oak 

Earthen Oak

 Mountains in the Mist

Mountains in the Mist

 Eucalyptus Spearmint

Eucalyptus Spearmint

 Clear Your Mind

Clear Your Mind

 Flower Child

Flower Child

Shakedown Street 

Shakedown Street

Frazier Fir 

Frazier Fir

Rocking Around the Christmas Tree 

Rocking Around the Christmas Tree

 Green Tea & Willow

Green Tea & Willow

 Into the Mystic

Into the Mystic

 Hay Bale

Hay Bale

 Hay You

"Hay" You

Karma

Karma

Bohemian Rhapsody

Bohemian Rhapsody

Lavender Vetiver

Lavender Vetiver

Let It Be

Let It Be

Lemon Verbena

Lemon Verbena

 Happy

Happy

 Pine Bedding

Pine Bedding

 In the Pines

In the Pines

 Pineapple Cilantro

Pineapple Cilantro

 Island in the Sun

Island in the Sun

Pumpkin Apple Butter 

Pumpkin Apple Butter

 Forever Autumn

Forever Autumn

 Sweet Orange & Chili Pepper

Sweet Orange & Chili Pepper

 Sunshine Daydream

Sunshine Daydream

Tack Box

Tack Box

 Back in the Saddle

Back in the Saddle

 Teakwood & Cardamom

Teakwood & Cardamom

 Knock on Wood

Knock on Wood

 Tobacco Caramel

Tobacco Caramel

 Tobacco Road

Tobacco Road

 Witches Brew

Witches Brew

Strange Brew 

Strange Brew

 

LET THERE BE SONGS TO FILL THE AIR
In the words of Robert Hunter, “Let there be songs to fill the air.” While our abundant aromas purely fill your space like background music, you can explore the songs that inspired them. Indulge your senses. Cement core memories with both smell and sound. Listen to our Spotify playlist while you burn, melt or spray these “scent-sational” songs. 

We'd love to hear what you think! Please share your thoughts below or email us at connect@litupcandleco.com.


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